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For many, LinkedIn is the social media equivalent of an awkward networking event.
Friends and acquaintances have said variations of the following to me: “I’m on there but I have no idea what to use it for.” Or: “I don’t see the point of joining — my colleagues know me, my work and my email address. I don’t need to connect with them on LinkedIn.”
But consider this: According to the Pew Research Center, LinkedIn usage is especially high among the educated (bachelor’s degree holders and up), and high earners (those making $75,000 a year or more) — exactly the types of people with whom you’d want to connect professionally. It is also the only social networking site Pew measured that showed higher usage among 50-64 year olds than among those ages 18-29, which means that those with more professional experience (and who are more likely to be in a position to hire) are on the site.
And nowadays, just as a resume is necessary for a job interview, a professional online presence is needed for — well, any kind of career opportunity, whether it be a new job, speaking engagement or collaboration. And a LinkedIn profile, done right, can be that much-needed online resume and help ensure that the good work you do is publicly recognized and that others know how to reach you with relevant opportunities.
(Forbes Article- How To Use LinkedIn)
Connect with me here: https://www.linkedin.com/in/kelleybrogan